AI & Marketing
Resources from the Mortgage Bankers Association of Georgia, Coastal Ga. Presentation
Thanks for joining me. I’ve collected the research, tools, examples, and resources referenced during today’s presentation here so you can explore them further and put some of the ideas into practice.
-Tyler Cobbs, TEDxSpeaker | AI Educator | Entrepreneur
Start Here: 3 Things You Can Do This Week
1. Be Findable
Search for yourself and your business on Google, ChatGPT, Gemini, Claude, and Perplexity. What do they know about you? What’s missing? What’s wrong?
2. Be Knowable
Look at the questions you answer every week. The things clients misunderstand, the things you repeatedly explain, and the moments that make someone say, “Why didn’t anyone tell me this?” That’s your content.
3. Stay Connected
Your past clients and professional relationships already know who you are. Give them reasons to remember you through useful content, follow-up, email, social media, reviews, and genuine relationships.
Start Here: 3 Things You Can Do This Week
Copy & Paste This Prompt: I want to improve the marketing for my business. Before giving me recommendations, interview me. Ask about where my brand is today, where I want it to go, who my customers are, what I'm currently doing, what's working, what's not working, and any other information you need to understand my business. Ask me one question at a time.
The Simple Prompt Framework
1. Context
Who are you? What's happening? What information does AI need to understand the situation?
2. Task
What specifically do you want AI to help you accomplish?
3. Boundaries
What should it preserve, avoid, question, verify, or not do?
Remember: AI Should Challenge Your Thinking, Not Replace It
Use AI to help you question, research, organize and refine. Keep your ideas, expertise, judgment, creativity, voice and relationships human.
Want help figuring out what technology should do, what people should do, and how the two should work together?
I help businesses improve their digital presence, marketing, AI workflows, and custom systems without automating away the parts that make their business valuable.
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